BoujeeKidsLovevery promises age-appropriate developmental toys delivered quarterly. Research found it from birth to 12 months. Verdict: worth it.
Lovevery · age-staged developmental play kits
The Play Kit Subscription
Each kit is matched to your child’s developmental stage. Science-backed, Montessori-adjacent, beautifully made, and the most thoughtful gift for a new parent.
Where to buy
What you get
A Lovevery Play Kit (£80 per quarter) is a curated box of 4 to 6 developmentally appropriate toys for your baby’s exact stage. Designed by paediatric specialists. Beautifully made, birch wood, organic cotton, muted natural tones. It looks like furniture in your living room, not toys in your living room.
The genuine value of Lovevery isn’t the toys (though they’re excellent). It’s the curation. You stop guessing what your baby needs. You stop buying mediocre toys at supermarkets. Every quarter, the right box arrives. The play guide is genuinely useful for first-time parents.
If we could give one piece of advice to expectant parents, it would be: subscribe to Lovevery for the first year. You will save money. You will save time. You will have a play guide written by people who study babies for a living.
Pros
- Stage-specific, no guessing
- Beautifully designed, fits in any home aesthetic
- Non-toxic, FSC wood, organic cotton
- Pause / cancel anytime
- Toys retain value, can be passed on or sold
Cons
- £80/quarter is a real commitment
- UK delivery slower than US
- Some toys repeat themes, you may not need every kit