Skip to content

Home / How We Score

How We Score

Every product on Boujee Kids gets a single number out of ten. Here is exactly what sits behind it, because a score you cannot interrogate is not worth printing.

We score for one question, and only one: is this worth the money over the long run, not the first fortnight. Premium, to us, is not expensive versus cheap. It is expensive versus disposable. The £80 high chair replaced every eighteen months is the expensive one. The £700 chair three children share, then resells, is not.

The five things we measure

Build & Materials25%

Construction, materials, finish and safety standards. Solid wood or hollow plastic. Real stitching or glued seams. Certified, or merely claimed.

Durability25%

Whether it survives actual childhood, drops, washes, teeth, a decade of use, or whether it is heading for the cupboard by spring.

Longevity & Resale20%

Heirloom potential and resale value. What it is worth in five years, and whether a second child, or a friend’s, can inherit it.

Design & Liveability15%

Whether you can stand to look at it for ten years, and whether it earns its place in a home rather than shouting for attention.

Value for Money15%

The price justified, or not, by everything above. A high price is not a virtue. A low cost-per-year is.

What the number means

  • 9.0–10, Exceptional. Buy with confidence; likely an heirloom.
  • 8.0–8.9, Excellent. A lasting choice with little to fault.
  • 7.0–7.9, Good, with caveats we will name plainly.
  • 6.0–6.9, Decent, but your money may go further elsewhere.
  • Below 6.0, We would think twice, and we will tell you why.

How we research

We are independent. We accept no gifted product, and no brand pays for a score or a place on a list. Our judgement is the only thing we sell, if it is not honest, we have nothing.

Each score draws on manufacturer specifications and materials, certified safety standards, the long view of owner reviews across years of use, and resale-market data, combined with hands-on assessment where we have it. Where we have not lived with a product for years ourselves, we say so in the review rather than pretend otherwise.

What we do not score

Brand prestige. Trend cycles. Influencer noise. Whether a thing photographs well. A beautiful object that falls apart scores badly here, and an unglamorous one that lasts a decade scores well. The number rewards what survives, not what is fashionable.

If a product fails, we say so, even when the brand is one we usually admire. How we keep the lights on is set out in our affiliate disclosure.