BoujeeKidsBonpoint is the French luxury childrenswear house that has dressed French presidential children and the more discreet kind of British upper-class kid for forty years. A Bonpoint cashmere baby cardigan is £300-£500. A Bonpoint winter coat is £700-£1,200. The brand positions itself between Burberry (the louder luxury) and Petit Bateau (the everyday French quality). The honest question: is the Bonpoint premium the build, or the brand?
Bonpoint · French luxury childrenswear, same cashmere, cotton and wool as the adult luxury houses
Bonpoint Cashmere and Special-Occasion Childrenswear
Genuinely adult-grade cashmere with proper cuffs, hems and real buttons, plus a strong resale market that pays the premium back: a 2-year-old coat fetches 50-60% of retail. Buy for the older sibling and hand it down.
Check price at BonpointThe build, in one paragraph
Bonpoint uses the same cashmere, cotton, and wool as the adult luxury houses. The cashmere is soft to the point of not feeling like cashmere, finer than the Steiff-grade wool, more like the Johnstons of Elgin grade that goes into premium adult knitwear. The cotton is heavy, the seams are small, the buttons are real (not plastic). The cuts are slightly old-fashioned, proper cuffs, proper hems, properly finished linings. A Bonpoint piece is recognisably a Bonpoint piece: a specific look, a specific drape, a specific weight in the hand.
Resale and longevity
Bonpoint has a strong resale market. A 2-year-old Bonpoint coat resells for 50-60% of retail on Vinted and on the specialist resale sites (The Tot, Resee, Vestiaire Collective). The cashmere pieces, particularly, hold their value because the cashmere is genuinely the same quality as the original. A Bonpoint piece will pass through two or three children, possibly in different families, and still look good for the next owner.
When to buy Bonpoint, when to skip
- Buy Bonpoint for: special-occasion pieces (a christening coat, a Christmas outfit, a hand-me-down heirloom piece). Buy for the older sibling, hand down to the younger one.
- Skip Bonpoint for: everyday basics. Petit Bateau does the same job at 1/4 the price.
- Skip Bonpoint for: fast-growing babies. The 0-12m size range will be outgrown before the value is realised.
Score: 8.0/10 for the special-occasion and hand-me-down use case. 6.5/10 for everyday wear. The premium is real, the resale pays it back, but only if you have a use case that lets the piece earn its keep.
Where to buy
- Bonpoint (direct, full RRP), best for first-time fit, the Paris boutique fitting is an experience
- Selfridges, full collection, often pre-season discount
- Net-a-Porter Kids, current season, occasional sale
- The Tot / Resee (pre-owned), 40-60% off, check the season
- Vinted (used), 50-70% off, the right cashmere piece can be had for £150-£250